Many prominent brand thinkers have come up with their own definitions for brands. Let us take a look at some:

‘A brand is an identifiable entity that makes specific promises of value’

Essence:    A. Identifiable Entity
                  B. Promises of Value

‘A Name, Sign or Symbol used to identify items or services of the seller and to differentiate them from goods of competitors.’

Essence:    A. Signs and Symbols
                  B. Differentiation

‘Brand is a promise. By identifying and authenticating a product or service it delivers a pledge of satisfaction and quality.’

Essence:    A. Promise
                  B. Pledge of Satisfaction and Quality.

‘Brand is a collection of perceptions in the mind of consumer’

Essence:    A. Perceptions

‘Brand is a dynamic marketing strategy that turns a sheer purchase decision into an emotional decision.’

Essence:    A. Power to turn a purchase into emotional decision

Well, these are just a few of the definitions given by some renowned marketing professionals… Now we would like to give our very own definition of BRANDing.

Branding is a powerful and intelligent marketing strategy that enables to create a positive perception and strategic awareness of the product/ brand thereby leading to the creation of an unconquerable Preference for the product/ brand in the mind of customers.

Essence:    A. Intelligent Marketing Tool
                  B. Positive Perception
                  C. Strategic Awareness
                  D. Unconquerable Brand Preference