Influencer marketing has already established itself as a powerhouse when it comes to advertising your brand in the digital spaces. Especially now with all the major social media platforms focusing on short videos, the relevance of influencer marketing has reached all new heights. The same trend can be seen in the healthcare industry as well. Hospital brands are willing to invest in influencer marketing to establish themselves as a trusted, reputed healthcare provider to attract new patients. But before you start engaging in influencer marketing, you need to know how to find the right influencer for your brand and this is what we are discussing today. Let’s take a look, shall we?

Set clear campaign goals:
The very first thing to do before you engage in influencer marketing. Influencer marketing has immense scope in healthcare and you need to strictly outline what you are hoping to achieve through the campaign. What kind of partnership are you looking for from the influencer and what kind of services do you expect from the influencer? Detail the desired outcome from the campaign and set metrics to track the progress and results. This will help avoid any misunderstandings or miscommunications later.

Find influencers that align with your goal:
Once you have the campaign goals set, the next step is to find the right influencers to launch the campaign. You need influencers with content that aligns with your brand values and whose message can relate and resonate with the audience for a successful marketing campaign. Create a list of influencers in the field of healthcare or the specific area of healthcare you are advertising for and analyze their reach and influence to filter the ones that suit your audience demographics the best.

Analyze the influencer’s engagement rates:
The main goal behind an influencer marketing campaign is to get wider reach and engagement. If the influencer you choose doesn’t have the engagement to show for it, then there’s no point in launching the campaign. Do not solely depend on the follower count when making your decision. Calculate their engagement rates and go for micro influencers who may have relatively smaller follower count but greater engagement when it comes to their branded healthcare content.

Check the influencer’s healthcare experience:
Healthcare marketing relies heavily on trust and your audience should be able to trust the influencer who represents your brand and services. The influencer you choose need to have the necessary qualifications to present themselves as someone who can be trusted with healthcare. That’s why it’s imperative for you to vet their educational qualifications and work experience before you decide to collaborate.

Look into the influencer’s communication:
Influencer marketing is all about charisma. Check how the influencer presents their content and engages with the audience to learn how they are received by the audience. Overly promotional content might bore the audience, so the influencer needs to have the ability to creatively and authentically present the content in a way that interests them. You need to carefully check the influencer’s style and tone both in the content and comments. Once you have a collaboration, the influencer will be tied to your brand in the eyes of the public and you need to ensure that they do not engage on social media in a way that might backfire on the brand.

While influencer marketing makes it easier for healthcare brands to reach a larger audience in a short time to build authentic relationships, it needs to be approached strategically with utmost care in order to secure maximum benefits for the brand. Finding the right influencer is just the beginning. Social media influencers do not come cheap and to make it cost-effective, you need to be able to build a successful, long-standing relationship with the influencer. This is where we, at Moksha Media come in.

Moksha Media, Hyderabad, is a top healthcare branding and digital marketing agency with an exemplary track record of successful collaborations with the leading hospitals in India. We specialize in providing comprehensive, 360-degrees network branding and marketing services to our clients so that they can entrust their healthcare brands to us and rest assured. With 15+ years of service in the healthcare industry, we understand both the brands and the audience and partner with highly experienced domain experts to provide the best results. From designing and developing a strategy to finding the right influencer for the campaign and tracking your results, we make sure that your hospital’s influencer marketing goes seamlessly to achieve the campaign goals.

Connect with us today to learn more about Moksha and the services we provide. Help your brand achieve results beyond delight.

06 August 2024 | Healthcare Marketing, Digital Branding for Hospitals, Digital Marketing for Hospitals