Pink Ribbon Walk, a signature event in Hyderabad, was organised by Ushalakshmi Breast Cancer Foundation (UBF) and KIMS-Ushalakshmi Centre for Breast Diseases in alliance with The Association of Breast Surgeons of India.
Moksha Media took the task of web design and development as well as social media engagements (including Facebook posts, Twitter feeds, and LinkedIn Ads). In our design, we tried to assimilate the ethos of the walk, which saw several hundred listen to stories of survivors and learn about early detection of breast cancer. Our social media engagements were directed toward helping women know more about breast cancer, which claims approximately 70,000 women in India.
