Mokshamedia Branding & Digital Marketing Blog

Beyond Affordability: Rebranding Indian Healthcare

Medical tourism in India is an ever-growing concept with seamless possibilities.

Reputation Management in Healthcare Through Content Marketing

In today’s highly competitive healthcare market driven by an ever-demanding consumer base, building and maintaining a strong reputation...

Fundamentals of Brand Building: Strategies for Brand Positioning

In today's marketplace where competition is increasing by the minute, one of the most essential things you need to do for your brand...

Fundamentals of Brand Building: Developing Brand Personality and Voice

In today’s highly competitive market, creating a lasting impression goes beyond offering great products or services.

Fundamentals of Brand Building: Crafting Vision, Mission, Values, and Purpose

In a rapidly evolving business landscape, it’s essential to have a strong brand that stands out amidst the crowd.

Leveraging a Healthcare Crisis for Hospital Branding

A healthcare crisis, whether it is a global pandemic, regional outbreak, or a natural disaster is of great importance to your hospital’s brand.

Enhancing Patient Experience Through Environmental Branding

Healthcare is an industry where your patients will spend a significant amount of their time in person at your facilities.

The Benefits of a Specialized Branding Agency in Hospital Branding

The healthcare market is ever-evolving and the competition is intensifying by the minute.

Multilocation Marketing in Healthcare

Marketing a healthcare provider with facilities in multiple locations faces some unique challenges when developing and executing marketing strategies.

Crisis Management in Healthcare

When it comes to healthcare, there is simply no way for hospitals to avoid crises completely.

Strategies for Successful Email Marketing in Healthcare

In the ever-evolving healthcare landscape, it is essential for hospitals to nurture a positive relationship with their patients to provide...

Influencer Marketing in Healthcare: Finding the Right Influencer

Influencer marketing has already established itself as a powerhouse when it comes to advertising your brand in the digital spaces.

How to Improve Lead Generation in Healthcare

Generating leads in the highly competitive healthcare market is no simple task. At its core, lead generation is all about the patient experience with your brand.

How to personalize healthcare marketing

The healthcare market has always been a highly competitive industry and it has only become even more so in the recent years with the advent of the digital era.

How to build a strong online presence for your healthcare brand

In today’s digital world, building and maintaining a strong online presence has become crucial for the success of a healthcare brand.

Patient-centric healthcare marketing: What you need to do

In the highly competitive healthcare industry, the demands of the patients are ever-increasing as they actively take charge of their healthcare journey.

Healthcare marketing in social media

In the highly competitive healthcare industry, social media has evolved as a powerful marketing channel for hospitals...

Improving healthcare marketing with data analytics

The healthcare industry has always been in a state of constant flux, and it has become even more so with the advent of the digital era.

SEO: A vital component of healthcare marketing

Healthcare marketing has undergone tremendous changes over the years, especially with the latest tools and technologies introduced into the market at a breakneck pace.

The necessity of video marketing in healthcare

Healthcare digital marketing has been going through a period of immense transformation thanks to the digital and technological developments of the era.

Creative advertising for healthcare: Things to keep in mind

In the highly dynamic healthcare industry where competition between hospitals is reaching all-new highs with the advent of the latest technology...

Marketing your hospital through digital advertising

Healthcare has always been a highly competitive industry. Now that we are in a digital era where there is an onslaught of information...

Transforming your healthcare brand through narrative marketing

The healthcare industry is always evolving and so are the marketing tactics used by brands to maintain their positions in the industry.

Healthcare Marketing: Capitalizing on Artificial Intelligence

In this increasingly digital era where Artificial Intelligence is taking industries by the storm,...

Patient stories in healthcare marketing

The healthcare industry is developing at a breakneck pace and there is no shortage of excellent hospitals for the patients to choose from for their needs.

Healthcare marketing: How to improve patient retention

The healthcare industry depends heavily on the trust and loyalty the patients have in the brand to maintain their position.

Increasing brand visibility and awareness through content marketing

The field of healthcare is evolving ever so swiftly as new technologies and tools are launched in the market to provide the best possible care for the patients.

Organic Marketing or Paid Marketing?

The healthcare marketing industry is changing by the minute as new tools and technologies intended to provide a better patient experience are introduced in the market.

Content marketing in healthcare: What you need to know

In the rapidly evolving healthcare industry, hospitals are fiercely competing with each other to provide the best services to their patient and this competitiveness...

The Changing Landscape of Healthcare Marketing

Everyone wants the best when it comes to their healthcare and with latest innovations and technologies rapidly transforming the market, ...

Digital Marketing: Heartbeat of Healthcare Industry

Digital marketing is the promotion of products or brands via one or more forms of electronic media. The idea is to use channels and methods that enable an organization to analyze marketing campaigns...